National Politics Politics

Why affiliate marketers should be interested in politics in 2020

2020 will be the strongest presidential campaign, and the funds to be used for Democratic and Republican elections will exceed $1 billion. Foreign governments will be represented by agents (perhaps Ukraine, Russia, China, who know who participated).

Road to 2020: Where candidates stand

Advertisers and marketers need to be careful. Many of these marketing activities cannot promote the impact of the member marketing industry. Many politicians from both parties will figure out some ways to influence performance marketing this year and may use a team to manage affiliate.

Soaring ad rates

According to data from the Response Policy Center, all campaigns so far have raised $1.11 billion, or about $1.2 billion, in the 2020 presidential election. The election is from February to 10 months ago. Mike Bloomberg spent $180 million in the fourth quarter of 2019. Due to the rapidly changing and fast-paced Democratic market, this quarter can far exceed that quarter. Some estimate that advertising spending on primary and presidential campaigns will exceed $3 billion, and more on various parliamentary campaigns.

Bottom Line: This money consumes a lot of inventory. Do you think the ROI can cope with the increasing ad rates on almost any platform? I don’t think many people will do that.

Facebook and Google will join vampires in 2020

In July 2009, reporter Matt Taibbi said Goldman Sachs, “The big vampire squid that wraps around the human face constantly blocked all the funnels that spew out the blood of money.” Therefore, it creates an unforgettable impression. Facebook and Google do this before the presidential model. Think about micro positioning, which can affect almost everyone’s abilities and make the price opaque. What is your love for Duo Polly? Go through the ROI to the other end, but is the ROI high? If so, they are trying to obfuscate the data and remove third-party cookies to make the location more robust. For the benefit of our industry, we need to amend the antitrust and antitrust laws. This was never obvious.

Trump’s Federal Trade Commission may disappear

The Federal Trade Commission (FTC) is active in law enforcement, as our favorite lawyer Richard Newman wrote in many articles. If Trump wins, a lot of people think the execution speed will be greatly reduced. Overall, the Republican Party can be said to have not been overestimated by regulation, so FTC’s activism surprised many. Don’t be surprised if Donald wins his second term and suddenly sells unusual supplements and makes financial products easier.

It is easy to continue as usual, and the politics of our time transcend our working life. Unfortunately, it will not work this year. Prepare: The billionaire battle is coming around us.